I've used these cushions to illustrate other blog posts in the past, and this time, it's to talk about promotion. When I began blogging in 2012, I was very keen to forge some kind of online and printed press presence for 'Lucykate Crafts...' and have to confess to having undertaken a few projects which, on reflection, I should have avoided. One, that seemed like a good idea at the time, was off the back of an article in a UK based sewing & crafts magazine (I won't name it as the magazine has since folded).
I was approached to write a short piece about craft blogging, and thought that it would be good to maximise this press exposure and also offer 2 giveaways. The alarm bells should have began to ring as to whether this particular magazine and I were on the same wavelength, when I spotted some of the craft blogging article had been re-written to a point where it just didn't sound like me, the strapline of the whole piece, being something I would just never say.
I was approached to write a short piece about craft blogging, and thought that it would be good to maximise this press exposure and also offer 2 giveaways. The alarm bells should have began to ring as to whether this particular magazine and I were on the same wavelength, when I spotted some of the craft blogging article had been re-written to a point where it just didn't sound like me, the strapline of the whole piece, being something I would just never say.
The giveaways were 2 cushion covers, like the ones illustrated above. The 2 winners, selected by the magazine, were then contacted by me to find out what wording they would like embroidered onto the cover. However, one of the winners did not reply until a few weeks later, by which point the response I got was a very abrupt 'Where is my cushion?'. I explained that I had been waiting for their response on the embroidery, and lets just say our working 'relationship' went downhill from there. They, possibly assuming I was trying to get out of making the cushion cover (I wasn't, although I did try and make the point that it would have to be fitted around paid work), and me finding their attitude to be just plain rude.
It might be considered to be unprofessional of me to be talking about this here, but I have an official website which is where things remain on a more serious level, I do think the beauty of blogging is that it serves as a platform through which to be able to talk a little more candidly. So, what's the moral of this story? Well, I guess it's a way of saying to any other craft bloggers out there who are feeling a little lost as to how, where and when are the most effective ways to promote what you do ::
1. Think about what you are hoping to get out of any offers of promotion that come your way before committing eg, exposure, blog traffic, sales etc.
2. Research the target audience that any promotions via whatever source are going to hit, does this audience match up with your own?
3. Don't undersell yourself. All too often, craftspeople are expected to give work and ideas away for free in return for a little exposure. It's not a bad thing to ask 'ok, I'm expected to give you all this, but what's in it for me?'
As for the 2 cushion covers...,
well, one of the recipients sent me a lovely note afterwards saying how much she loved it and thank you. I (fortunately) never heard a thing from the other person again!
3. Don't undersell yourself. All too often, craftspeople are expected to give work and ideas away for free in return for a little exposure. It's not a bad thing to ask 'ok, I'm expected to give you all this, but what's in it for me?'
As for the 2 cushion covers...,
well, one of the recipients sent me a lovely note afterwards saying how much she loved it and thank you. I (fortunately) never heard a thing from the other person again!
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